Mister Softee
Project // Sundae Softees Ice Cream Truck Activation
Studio // Sundae School x Mister Softee
Role // Producer
Description // As part of Sundae School’s 2021 Back to School Campaign, and with cannabis legalization in NYC, we thought it would be fun to partner with one of New York’s most iconic ice cream trucks to do a week-long in-person brand activation. We gave out our cannabis edibles as a reward for mental math quizzes, and distributed free samples of the mochi gummy flavors as toppings on the softees; we generated over $10K in direct sales on our DTC platform. For this project, I produced the digital campaign asset creation, as well as planning the in-person event from start to finish
Studio // Sundae School x Mister Softee
Role // Producer
Description // As part of Sundae School’s 2021 Back to School Campaign, and with cannabis legalization in NYC, we thought it would be fun to partner with one of New York’s most iconic ice cream trucks to do a week-long in-person brand activation. We gave out our cannabis edibles as a reward for mental math quizzes, and distributed free samples of the mochi gummy flavors as toppings on the softees; we generated over $10K in direct sales on our DTC platform. For this project, I produced the digital campaign asset creation, as well as planning the in-person event from start to finish
