Kira Kira
Project // Sundae School Kira Kira Product Creative Shoot
Studio // Sundae School x 4GM Studio
Role // Producer
Description // Sundae School launched a limited edition luxury pre-roll called “Kira kira pre-rolls” that are infused with THCA yellow terpene diamonds and in two SKUS (Sativa & Indica). We decided to go with 3 different sets for the shoot, one themed with breaking rocks to highlight the Sativa pre-roll to elicit the feeling of pushing creative boundaries, the other themed with food by the nightstand to highlight the Indica SKU’s relaxation effects, and the final set as tongue-in-cheek SKU-agnostic iconic imagery. I handled the creative production for this shoot and worked very closely with the 4GM Studio team to come up with the campaign assets as well as some simple stop motion to use on social media.
Studio // Sundae School x 4GM Studio
Role // Producer
Description // Sundae School launched a limited edition luxury pre-roll called “Kira kira pre-rolls” that are infused with THCA yellow terpene diamonds and in two SKUS (Sativa & Indica). We decided to go with 3 different sets for the shoot, one themed with breaking rocks to highlight the Sativa pre-roll to elicit the feeling of pushing creative boundaries, the other themed with food by the nightstand to highlight the Indica SKU’s relaxation effects, and the final set as tongue-in-cheek SKU-agnostic iconic imagery. I handled the creative production for this shoot and worked very closely with the 4GM Studio team to come up with the campaign assets as well as some simple stop motion to use on social media.
