Garden of Eden
Project // Sundae School Garden of Eden Shoot
Studio // Sundae School x Teleport Studio
Role // Associate Creative Director
Description // The main objective of the Garden of Eden campaign was to reimagine the famed biblical Adam & Eve story in the Book of Genesis to feature cannabis, which is highly stigmatized in Korean society. What if the great awakening from the tree of knowledge, or in this case, the plant of knowledge, was actually sublimely beautiful rather than something to be ashamed of? For this project, I created the storyboards with image references and movement notes for the actors, and passed it off to the Teleport team in Korea who then produced the shoot remotely.
Featured In // 032c , Paper
Studio // Sundae School x Teleport Studio
Role // Associate Creative Director
Description // The main objective of the Garden of Eden campaign was to reimagine the famed biblical Adam & Eve story in the Book of Genesis to feature cannabis, which is highly stigmatized in Korean society. What if the great awakening from the tree of knowledge, or in this case, the plant of knowledge, was actually sublimely beautiful rather than something to be ashamed of? For this project, I created the storyboards with image references and movement notes for the actors, and passed it off to the Teleport team in Korea who then produced the shoot remotely.
Featured In // 032c , Paper
