Collector’s Edition
Project // McDonald’s Collector’s Edition
Role // Producer
Description // McDonald’s 2024 Global and US campaign featuring 6 collectible cups, evoking nostalgia and leaning into trending collector behavior by collaborating with cultural favorites such as Sanrio/Hello Kitty and Peanuts/Snoopy, Mattel/Barbie, TY, and more. Produced a VFX heavy TVC spot along with a dynamic and healthy social campaign, along with product photography and Times Square OOH. Cups were met with wild success, selling out in the US within 2 week.
Role // Producer
Description // McDonald’s 2024 Global and US campaign featuring 6 collectible cups, evoking nostalgia and leaning into trending collector behavior by collaborating with cultural favorites such as Sanrio/Hello Kitty and Peanuts/Snoopy, Mattel/Barbie, TY, and more. Produced a VFX heavy TVC spot along with a dynamic and healthy social campaign, along with product photography and Times Square OOH. Cups were met with wild success, selling out in the US within 2 week.