https://carolinepark.info Caroline Park Thu, 12 Sep 2024 22:51:19 +0000 https://carolinepark.info en https://carolinepark.info/Index Mon, 20 Dec 2021 21:55:37 +0000 Caroline Park https://carolinepark.info/Index https://carolinepark.info/About Mon, 20 Dec 2021 21:55:37 +0000 Caroline Park https://carolinepark.info/About <img width="1469" height="1699" width_o="1469" height_o="1699" data-src="https://freight.cargo.site/t/original/i/e24212f08a808901c669e3b8a1e53de3c312dd03ab6c5a506e9a5aec313bd18e/F50D9A3D-6101-47C6-96FA-F7E4AD78C528.JPG" data-mid="127958339" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/e24212f08a808901c669e3b8a1e53de3c312dd03ab6c5a506e9a5aec313bd18e/F50D9A3D-6101-47C6-96FA-F7E4AD78C528.JPG" /> ~HI HI~ I’m Caroline, and I’m a creative producer, director, and musician based in New York City. I have an eclectic background in data science and growth marketing, so I uniquely stand at the intersection between implementing healthy creative workflows and successfully meeting strategic expectations and KPIs. Because of my unconventional career journey, I specialize in packaging holistic campaign strategies (digital, in-person, photo, video, technology) for clients, and then assembling the right teams to execute the vision from start to finish. I am fascinated by human motivation and what drives people to feel engaged with certain types of content, especially in today’s cultural climate. I am also passionate about increasing Asian American visibility and I enjoy tapping into the vast network of AAPI creatives for my projects. Currently at: Wieden &amp; Kennedy Feel free to reach out!! Work Inquiries: caroline.jh.park@gmail.com Music Inquiries: carojuna1@gmail.com https://carolinepark.info/McDonald-s-CE Thu, 12 Sep 2024 22:51:19 +0000 Caroline Park https://carolinepark.info/McDonald-s-CE Collector’s Edition Project // McDonald’s Collector’s Edition Role // Producer Description // McDonald’s 2024 Global and US campaign featuring 6 collectible cups, evoking nostalgia and leaning into trending collector behavior by collaborating with cultural favorites such as Sanrio/Hello Kitty and Peanuts/Snoopy, Mattel/Barbie, TY, and more. Produced a VFX heavy TVC spot along with a dynamic and healthy social campaign, along with product photography and Times Square OOH. Cups were met with wild success, selling out in the US within 2 week. https://carolinepark.info/FanDuel-KOD2 Fri, 29 Mar 2024 15:04:01 +0000 Caroline Park https://carolinepark.info/FanDuel-KOD2 Kick of Destiny 2 Project // FanDuel Kick of Destiny 2 Super Bowl Campaign Role // Producer Description // FanDuel’s 2024 Super Bowl Campaign featuring Rob Gronkowski &amp; Carl Weathers &amp; John Cena. Produced 4 TVC spots and the social campaign, along with the live broadcast of the kick during the start of the Super Bowl https://carolinepark.info/McDonald-s-As-Featured-In Fri, 29 Mar 2024 16:29:50 +0000 Caroline Park https://carolinepark.info/McDonald-s-As-Featured-In McDonald’s As Featured In Project // McDonald’s As Featured In Global Campaign Role // Producer Description // McDonald’s 2023 Global “As Featured In” Campaign featuring McDonald’s as it appears across films globally such as Blankman, Reality Bites, Seinfeld, Fast and Furious, Loki, Fallen Angels, and more! Also featured a partnership with Palace Skateboards. https://carolinepark.info/McDonald-s-WGTM Fri, 29 Mar 2024 16:36:23 +0000 Caroline Park https://carolinepark.info/McDonald-s-WGTM Wanna Go To McDonald’s? Project // McDonald’s WGTM World Cup Campaign Role // Producer Description // McDonald’s 2022 Global FIFA World Cup Campaign featuring actor Jason Sudeikis, TikTok star Khaby Lame, Korean pop band Itzy, and Twitch streamer Edwin Castro https://carolinepark.info/Kira-Kira Mon, 20 Dec 2021 21:55:37 +0000 Caroline Park https://carolinepark.info/Kira-Kira Kira Kira Project // Sundae School Kira Kira Product Creative Shoot Studio // Sundae School x 4GM Studio Role // Producer Description // Sundae School launched a limited edition luxury pre-roll called “Kira kira pre-rolls” that are infused with THCA yellow terpene diamonds and in two SKUS (Sativa &amp; Indica).&nbsp; We decided to go with 3 different sets for the shoot, one themed with breaking rocks to highlight the Sativa pre-roll to elicit the feeling of pushing creative boundaries, the other themed with food by the nightstand to highlight the Indica SKU’s relaxation effects, and the final set as tongue-in-cheek SKU-agnostic iconic imagery. I handled the creative production for this shoot and worked very closely with the 4GM Studio team to come up with the campaign assets as well as some simple stop motion to use on social media. <img width="1000" height="799" width_o="1000" height_o="799" data-src="https://freight.cargo.site/t/original/i/ebc78987f8e5368206da546ebec13caf5666b78fc2c90a9b56aaccbf8d262146/SDS_RBBL_StopMotion_Preview.gif" data-mid="127890966" border="0" src="https://freight.cargo.site/w/1000/i/ebc78987f8e5368206da546ebec13caf5666b78fc2c90a9b56aaccbf8d262146/SDS_RBBL_StopMotion_Preview.gif" /> <img width="2684" height="3354" width_o="2684" height_o="3354" data-src="https://freight.cargo.site/t/original/i/2e6736fdcfb697b338b6e3e6d51cf60a30bc469cccd374ae8d95c5186486715a/SDS_HNDSFT_Ring_Vertical.jpg" data-mid="127890927" border="0" src="https://freight.cargo.site/w/1000/i/2e6736fdcfb697b338b6e3e6d51cf60a30bc469cccd374ae8d95c5186486715a/SDS_HNDSFT_Ring_Vertical.jpg" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d3d885cdcded14bef2a465a95930397a8d1b4aa9b8f9f40d56bf6bfe649a9c2a/SDS_NCAP_StopMotion.gif" data-mid="127890956" border="0" src="https://freight.cargo.site/w/800/i/d3d885cdcded14bef2a465a95930397a8d1b4aa9b8f9f40d56bf6bfe649a9c2a/SDS_NCAP_StopMotion.gif" /> <img width="2949" height="1966" width_o="2949" height_o="1966" data-src="https://freight.cargo.site/t/original/i/6f4e34d1d7a2b0314a91ffc4e34ffa66485cf709c4393eb71ecdc12042519981/SDS_NCAP_Chopsticks_Wide.jpg" data-mid="127890952" border="0" src="https://freight.cargo.site/w/1000/i/6f4e34d1d7a2b0314a91ffc4e34ffa66485cf709c4393eb71ecdc12042519981/SDS_NCAP_Chopsticks_Wide.jpg" /> <img width="3280" height="4100" width_o="3280" height_o="4100" data-src="https://freight.cargo.site/t/original/i/385bbf39936cbf926221ecdee91d53d3d9f46d5e2e13e7e8631b9c821bb9dab3/SDS_HNDSFT_Platter.jpg" data-mid="127890926" border="0" src="https://freight.cargo.site/w/1000/i/385bbf39936cbf926221ecdee91d53d3d9f46d5e2e13e7e8631b9c821bb9dab3/SDS_HNDSFT_Platter.jpg" /> <img width="2257" height="2821" width_o="2257" height_o="2821" data-src="https://freight.cargo.site/t/original/i/86e0734f81fa76041c3e202e3b1f8efb5850c1fc41e66b92969c373ba18558b1/SDS_RBBL_Hammer.jpg" data-mid="127890957" border="0" src="https://freight.cargo.site/w/1000/i/86e0734f81fa76041c3e202e3b1f8efb5850c1fc41e66b92969c373ba18558b1/SDS_RBBL_Hammer.jpg" /> <img width="2930" height="1953" width_o="2930" height_o="1953" data-src="https://freight.cargo.site/t/original/i/79cffe216295c18afb19bc69adc7c3ecd4d2ebf48592a3ba0d3f901347742179/SDS_RBBL_Resin_Wide.jpg" data-mid="127890960" border="0" src="https://freight.cargo.site/w/1000/i/79cffe216295c18afb19bc69adc7c3ecd4d2ebf48592a3ba0d3f901347742179/SDS_RBBL_Resin_Wide.jpg" /> <img width="2991" height="3738" width_o="2991" height_o="3738" data-src="https://freight.cargo.site/t/original/i/3389e2e52bb86d7afbf8d2e6c7930b107c06ff41b758c42a6c9f1bf821af724c/SDS_HNDSFT_GodHands_v1.jpg" data-mid="127890923" border="0" src="https://freight.cargo.site/w/1000/i/3389e2e52bb86d7afbf8d2e6c7930b107c06ff41b758c42a6c9f1bf821af724c/SDS_HNDSFT_GodHands_v1.jpg" /> <img width="3742" height="4676" width_o="3742" height_o="4676" data-src="https://freight.cargo.site/t/original/i/50697b0b0898e08e952d9a5a769810fe60012887cae9af4846d10a4d37049987/SDS_RBBL_Rocks_NoTerpene.jpg" data-mid="127890963" border="0" src="https://freight.cargo.site/w/1000/i/50697b0b0898e08e952d9a5a769810fe60012887cae9af4846d10a4d37049987/SDS_RBBL_Rocks_NoTerpene.jpg" /> <img width="3504" height="2803" width_o="3504" height_o="2803" data-src="https://freight.cargo.site/t/original/i/50a837a276b583fe8c81e52dc0e6e99d42266887a9e7a0dbdd222c916145d0d8/SDS_NCAP_Dinner_Wide.jpg" data-mid="127890953" border="0" src="https://freight.cargo.site/w/1000/i/50a837a276b583fe8c81e52dc0e6e99d42266887a9e7a0dbdd222c916145d0d8/SDS_NCAP_Dinner_Wide.jpg" /> https://carolinepark.info/Garden-of-Eden Mon, 20 Dec 2021 21:55:38 +0000 Caroline Park https://carolinepark.info/Garden-of-Eden Garden of Eden Project // Sundae School Garden of Eden Shoot Studio // Sundae School x Teleport Studio Role // Associate Creative Director Description // The main objective of the Garden of Eden campaign was to reimagine the famed biblical Adam &amp; Eve story in the Book of Genesis to feature cannabis, which is highly stigmatized in Korean society. What if the great awakening from the tree of knowledge, or in this case, the plant of knowledge, was actually sublimely beautiful rather than something to be ashamed of? For this project, I created the storyboards with image references and movement notes for the actors, and passed it off to the Teleport team in Korea who then produced the shoot remotely.&nbsp; Featured In // 032c&nbsp;, Paper <img width="4426" height="5906" width_o="4426" height_o="5906" data-src="https://freight.cargo.site/t/original/i/82de9cb643314df3990d3f8f8019b5973a24050bb54b601aaedf261a463e1e38/ss-10.jpg" data-mid="127892029" border="0" src="https://freight.cargo.site/w/1000/i/82de9cb643314df3990d3f8f8019b5973a24050bb54b601aaedf261a463e1e38/ss-10.jpg" /> <img width="6118" height="8180" width_o="6118" height_o="8180" data-src="https://freight.cargo.site/t/original/i/6318f5850a2cbd09bcf62431d82f9c97841d271bcd1954f4ecaf163f7d1f33a4/ss-5.jpg" data-mid="127891994" border="0" src="https://freight.cargo.site/w/1000/i/6318f5850a2cbd09bcf62431d82f9c97841d271bcd1954f4ecaf163f7d1f33a4/ss-5.jpg" /> <img width="8198" height="6110" width_o="8198" height_o="6110" data-src="https://freight.cargo.site/t/original/i/c5578dbbd36c798d8d6a03dd4216213d19010bac3cdc26ab0be393da73f258e8/ss-14.jpg" data-mid="127892031" border="0" src="https://freight.cargo.site/w/1000/i/c5578dbbd36c798d8d6a03dd4216213d19010bac3cdc26ab0be393da73f258e8/ss-14.jpg" /> <img width="5836" height="7776" width_o="5836" height_o="7776" data-src="https://freight.cargo.site/t/original/i/bd7ac0a44ff520d6684102230483eb6daa78f61145e779dceff8b87b62d581e4/ss-18.jpg" data-mid="127893173" border="0" src="https://freight.cargo.site/w/1000/i/bd7ac0a44ff520d6684102230483eb6daa78f61145e779dceff8b87b62d581e4/ss-18.jpg" /> <img width="4433" height="5906" width_o="4433" height_o="5906" data-src="https://freight.cargo.site/t/original/i/2ed34099357e200bc0a56dc25b2d7ef8ebe435274ce211968b6d3cbb2c92caeb/ss-7.jpg" data-mid="127891996" border="0" src="https://freight.cargo.site/w/1000/i/2ed34099357e200bc0a56dc25b2d7ef8ebe435274ce211968b6d3cbb2c92caeb/ss-7.jpg" /> <img width="12449" height="7543" width_o="12449" height_o="7543" data-src="https://freight.cargo.site/t/original/i/303a1190027946fe8031b8db4d38dda61a50f3c5877b9a974e4b0fe4dce67ec4/ss-4.jpg" data-mid="127891984" border="0" src="https://freight.cargo.site/w/1000/i/303a1190027946fe8031b8db4d38dda61a50f3c5877b9a974e4b0fe4dce67ec4/ss-4.jpg" /><img width="8098" height="6078" width_o="8098" height_o="6078" data-src="https://freight.cargo.site/t/original/i/11febe6b913d428a336fc07dab51c8af710fb216995bd0598ff0687764ebf6ea/ss-2.jpg" data-mid="127891989" border="0" src="https://freight.cargo.site/w/1000/i/11febe6b913d428a336fc07dab51c8af710fb216995bd0598ff0687764ebf6ea/ss-2.jpg" /> https://carolinepark.info/KUSHMAS-Campaign Mon, 20 Dec 2021 21:55:38 +0000 Caroline Park https://carolinepark.info/KUSHMAS-Campaign KUSHMAS Campaign Project // Sundae School KUSHMAS Holiday Campaign Studio // Sundae School Role // Producer, Stylist Description // For Sundae School’s 2021 Holiday Campaign, we decided to drop “a fleece a day” in an 8-day advent calendar that we called KUSHMAS. For this project, I produced the digital campaign assets based on gingerbread and icing, and I also produced and styled the campaign lookbook. Featured In // HYPEBEAST <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/0cb527e7df9a49f0ef37616189fafac4c723ce79eb86edcda9154610946ac32e/20211203_SUNDAESCHOOL1864_V1A.jpg" data-mid="127893941" border="0" src="https://freight.cargo.site/w/1000/i/0cb527e7df9a49f0ef37616189fafac4c723ce79eb86edcda9154610946ac32e/20211203_SUNDAESCHOOL1864_V1A.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/206c473a7069c209f5a54dc146927e12ee3d0898ed3c651279f9c8336a479f43/20211203_SUNDAESCHOOL2327_V1A.jpg" data-mid="127893958" border="0" src="https://freight.cargo.site/w/1000/i/206c473a7069c209f5a54dc146927e12ee3d0898ed3c651279f9c8336a479f43/20211203_SUNDAESCHOOL2327_V1A.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/5dd48a30318b2640fdcda1e3e75a9d6eefbbeea9a2168194158bcaba4be7c294/20211203_SUNDAESCHOOL3977_V1A.jpg" data-mid="127893956" border="0" src="https://freight.cargo.site/w/1000/i/5dd48a30318b2640fdcda1e3e75a9d6eefbbeea9a2168194158bcaba4be7c294/20211203_SUNDAESCHOOL3977_V1A.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/1385c4c3b90049ba0ac2a67da3db0f296eefb7aca36a59e483c057f997063507/20211203_SUNDAESCHOOL1403_V1A.jpg" data-mid="127893824" border="0" src="https://freight.cargo.site/w/1000/i/1385c4c3b90049ba0ac2a67da3db0f296eefb7aca36a59e483c057f997063507/20211203_SUNDAESCHOOL1403_V1A.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/10ee118d2dc75d4d938af6ea185906d182806881aa39ef2ea88538d1d8a33294/20211203_SUNDAESCHOOL1344_V1A.jpg" data-mid="127893823" border="0" src="https://freight.cargo.site/w/1000/i/10ee118d2dc75d4d938af6ea185906d182806881aa39ef2ea88538d1d8a33294/20211203_SUNDAESCHOOL1344_V1A.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/134d2e17c354107a61b8e5093fbf08d15d99afa37f4c9d141556cca284824cde/20211203_SUNDAESCHOOL2113_V1A.jpg" data-mid="127893953" border="0" src="https://freight.cargo.site/w/1000/i/134d2e17c354107a61b8e5093fbf08d15d99afa37f4c9d141556cca284824cde/20211203_SUNDAESCHOOL2113_V1A.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/d495a21bd2b8949a8310077721dac78387f69056af708c72c7eda6e08684e2ff/20211203_SUNDAESCHOOL2422_V1A.jpg" data-mid="127893957" border="0" src="https://freight.cargo.site/w/1000/i/d495a21bd2b8949a8310077721dac78387f69056af708c72c7eda6e08684e2ff/20211203_SUNDAESCHOOL2422_V1A.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/700369c23945ae121b97a5c9a5e6df37e2f23dcf47c7b6a90e922dfbbc47b0ac/20211203_SUNDAESCHOOL2278_V1A.jpg" data-mid="127893962" border="0" src="https://freight.cargo.site/w/1000/i/700369c23945ae121b97a5c9a5e6df37e2f23dcf47c7b6a90e922dfbbc47b0ac/20211203_SUNDAESCHOOL2278_V1A.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/7974fd24b041c5cfb396b3c13a4cee38ba7b675725fddcc5c3029bcd21fe69ff/20211203_SUNDAESCHOOL1771_V1A.jpg" data-mid="127893940" border="0" src="https://freight.cargo.site/w/1000/i/7974fd24b041c5cfb396b3c13a4cee38ba7b675725fddcc5c3029bcd21fe69ff/20211203_SUNDAESCHOOL1771_V1A.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/85f857466cf12720bc40aa8c2d8da821edf8b7877bb3f54e59d11d3989615198/20211203_SUNDAESCHOOL1683_V1A.jpg" data-mid="127893906" border="0" src="https://freight.cargo.site/w/1000/i/85f857466cf12720bc40aa8c2d8da821edf8b7877bb3f54e59d11d3989615198/20211203_SUNDAESCHOOL1683_V1A.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/45b1aa48bad4b39b19e44ba6c6269a1ce5bb7c46ec05a59a864ac25197eeca27/kushmas_day7_post_2.png" data-mid="127894018" border="0" src="https://freight.cargo.site/w/1000/i/45b1aa48bad4b39b19e44ba6c6269a1ce5bb7c46ec05a59a864ac25197eeca27/kushmas_day7_post_2.png" /> https://carolinepark.info/Danksgiving-Campaign Tue, 21 Dec 2021 22:46:22 +0000 Caroline Park https://carolinepark.info/Danksgiving-Campaign Danksgiving Campaign Project // Sundae School Danksgiving Campaign Studio // Sundae School Role // Producer Description // For Sundae School’s 2021 Thanksgiving “Danksgiving” campaign, we created a banner game on our website for additional discounts, as well as an accompanying IG filter. For ease of creation, we made the visuals 8-bit themed, and tried to capture the virality of “Squid Games” into our copy -- “Ouid Games” if you will. For this campaign, I produced the digital content, along with the web mini game &amp; the IG filter. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ae886794f9cc760df7647bbd69c86efc7584730d7c5a53c261b05b7c3c8f0847/211112_blackfriday_item_carousel1.png" data-mid="127969002" border="0" src="https://freight.cargo.site/w/1000/i/ae886794f9cc760df7647bbd69c86efc7584730d7c5a53c261b05b7c3c8f0847/211112_blackfriday_item_carousel1.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/689508b3e9ef850902e6b317e4d9dab76495c55bb090c1329d4459cd4ccf8fbe/211112_blackfriday_item_carousel6.png" data-mid="127969006" border="0" src="https://freight.cargo.site/w/1000/i/689508b3e9ef850902e6b317e4d9dab76495c55bb090c1329d4459cd4ccf8fbe/211112_blackfriday_item_carousel6.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/527899a0e2f08a6e06a396695f6bb9bd196db1284eedcd2824651ab83ba5b614/211112_blackfriday_item_carousel8.png" data-mid="127969008" border="0" src="https://freight.cargo.site/w/1000/i/527899a0e2f08a6e06a396695f6bb9bd196db1284eedcd2824651ab83ba5b614/211112_blackfriday_item_carousel8.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d224aa68008c1a04bcc8773fa9db2cac593472a76ae8cd0bf2542f007e3c11d8/211112_blackfriday_item_carousel5.png" data-mid="127969004" border="0" src="https://freight.cargo.site/w/1000/i/d224aa68008c1a04bcc8773fa9db2cac593472a76ae8cd0bf2542f007e3c11d8/211112_blackfriday_item_carousel5.png" />